What in the seven circles of hell were Paddy Power thinking when they threw this transphobic bile together?
If you can’t watch it, it’s an ad for Paddy Power’s campaign for Ladies’ Day at Cheltenham and features a game called “stallions or mares” in which you have to pick out the trans woman.
It’s not just despicable, it is the next in what seems to be a trend in advertising – laugh at the tranny. Just last month Netflix had a radio ad in which the punchline was, “I’m not your father, I’m your mother”.
TENI are, needless to say, up in arms. They told The Journal that the advert was making people feel “mocked and ridiculed (and) deeply hurt.”
“The situation in Ireland is that transgender people face a huge amount of marginalisation,” said TENI Director Broden Giambrone. “The longer that ad stays up, the longer it is causing harm. We want for Paddy Power to do the right thing and remove the ad and issue an apology.”
As for Paddy Power, they are not for turning, this is what they had to say:
[Their spokesman] rejected the suggestion that the ad mocked transgender women, saying it “depicted transgender women as beautiful” and was making the point that you “wouldn’t be able to tell the difference”.
Tell the difference?! That’s his apology? There is no bloody difference! This is the problem in a nutshell: if you don’t know what the hell you’re talking about, or who the hell you’re talking about, then shut the hell up.
If you want to lodge a complaint, click here and fill in the form.